ICON:

A marketing campaign framework to keep Miss America an ICON

The Blueprint

  • Editorial Features

    Editorials have long showcased iconic women who are shaping culture. Having Miss America featured in leading editorials will modernize the brand, connect with audiences, and remain culturally relevant.

  • Alternative Media Appearances

    Miss America’s Alternative Media Strategy leverages the power of non-traditional platforms to connect with diverse audiences beyond the scope of traditional media, utilizing innovative channels to expand its reach and impact.

  • Brand Partnerships

    Partnering with beauty, lifestyle, and fashion brands offers Miss America the opportunity to amplify her influence while promoting self-confidence, empowerment, and elegance.

  • Media Campaigns

    Mainstream news and creative media campaigns, like appearances on TV shows, can modernize Miss America’s image, connect with diverse audiences, and boost cultural relevance.

  • Service Partnerships

    The Miss America Opportunity should continue strengthening current partnerships while expanding with like-minded organizations to amplify the service-driven mission that sets the program apart.

  • Legislative Relationships

    Building strong legislative relationships is key for Miss America to drive impactful advocacy, championing causes that align with her mission, and the organizations.